For nearly forty years, Primare has been designing and producing award-winning audio and video components that exemplify honest integrity and timeless design, reflecting a commitment to Scandinavian ideals such as lagom – the sense of true satisfaction that comes from balance and harmony in every design aspect.

Every effort is made to produce only products that significantly improve upon what was previously available, with fierce devotion to using a practical design approach to deliver superior performance, and with a steadfast conviction to build products that provide the best possible experience for the greatest number of people.

Composed of carefully considered and crafted features and functionality, Primare components allow anyone in the household to effortlessly explore, share, discover and enjoy music in all its richness and variety, whether the source is analog or digital, wired or wireless, stored or streamed.

Primare – the sound and vision of Scandinavia

All their Prisma series devices are tested and certified ‘Plāys with Audirvāna’. This guarantees you a smooth experience while enjoying the full potential and performance of the Audirvāna software playing through your Primare equipment.